Haircare YouTuber Shelby Church Net Worth and Income Sources

Here is the Shelby Church Net Worth at a glance.

Shelby Church is an American YouTuber renowned for her interesting and informative videos. She uploads vlogs on a wide variety of real-life topics that allowed her to attract a large following on YouTube. 

We reviewed various sources and estimated that the Shelby Church net worth is likely to be about $200,000-350,000.

Shelby Church Net Worth: Shelby Church posing near a beach resort. Credit: Instagram@shelbychurch
Shelby Church posing near a beach resort. Credit: Instagram@shelbychurch

Shelby Church Income Sources

Shelby Church income sources are varied. The following is the income different sources of her income are as follows.

●      YouTube channel (~$2,900 – $45,700 a year)

●      Online sales (N/A)

●      Sponsorship income (~$19,040 and $28,560 per month)

Shelby Church Net Worth: Shelby Church ready for traveling. Credit: Instagram@shelbychurch
Shelby Church ready for traveling. Credit: Instagram@shelbychurch

Income Source 1: YouTube advertising revenue

Shelby Church’s estimated net earnings from her YouTube channel are between $2,900 and $45,700 each month.[1]

Shelby Church YouTube channel was created on 13th July 2009. She uploads infotainment videos on her YouTube channel. Through her room tour, DIY, cosmetics, Back to school, and shopping haul videos, she’s gained fame graudually.

The total cumulative views of her information and entertainment videos are about 132 million.

The table below depicts the net earnings of Shelby Church from her official YouTube channel.

Shelby Church YouTube ChannelSubscribersViewsEst. Net Earnings*
Total1.7 million132.93 million531,720

*Note: YouTubers earn on average between $3 and $5 per thousand video views. [2]  We have calculated the estimated net earnings figure based on the rate of $4 per thousand views.

Income Source 2: Online Store

Shelby Church’s online website is  The website acts as an intermediary between the clients and photographers. Users can search for the best photographers and videographers near the area using the search feature of the website.

Shelby Church has not disclosed the prices of her online services. So, the estimated net income from her website cannot be calculated.

Income Source 3: Sponsored Income

Shelby Church earns income through sponsored messages. It is estimated that she earns between $19,040 and $28,560 each month.

The sponsorship income is calculated based on the assumption that YouTubers get paid between $20 and $30 for every thousand views. Shelby Church’s videos get about 952,000 views each month. The actual sponsorship income may be different. 

Shelby Church Bio/Early Life

Shelby Church was born on 10th February 1995 in Washington DC. Her father was a basketball coach and taught history at a local high school. Not much is known about Church’s parents since she keeps her family life private. 

She has a twin sister named Monica who is a beauty YouTuber with a channel titled hairodynamic.   

She has also not disclosed anything about her partner. Her interests include gymnastics and photography.

Church completed her high school at a local school in Washington DC. She then pursued a career in marketing by enrolling in Distributive Education Clubs of America.

Shelby Church Net Worth: Shelby Church painting the house with her sister Monica. Credit: Instagram@shelbychurch
Shelby Church painting the house with her sister Monica.
Credit: Instagram@shelbychurch

Shelby Church’s Professional Life

Shelby Church is a social media celebrity. She created her first self-titled YouTube channel in 2009. The YouTuber posts fashion, makeup, and hairstyle videos on YouTube. She also posts videos about swimming and gymnastics. Her DIY life hacks and beauty tips have earned her a large online following.

Church uploads videos on diverse topics. She has posted life hack videos on cars, travel, and branded products to the channel teenmakeuptips. Her YouTube review videos highlight famous brands like Revolve, Article, MediaTek, Levis, and Majorelle.

She gained a lot of followers with her skin and hair care routines, hair styling videos. Her videos encourage women to use minimum products. The videos are particularly targeted to women who need to take care of their hair and skin after a physical training session such as gym or swimming session.

Shelby Church has also another YouTube channel titled Shelby Church Vlogs. She had created the channel in 2011. The channel also has a large online following on the channel.  She mostly talks about her preferences and challenges in life. However, she has not divulged anything about her partner or long-term plans.

Church has a large following on different social media sites apart from YouTube. Her Instagram account has 201K+ views. In addition, her Twitter and Facebook accounts have 68K+ and 7.3K+ views. 

Without a doubt, she is a great role model for all aspiring fashion and lifestyle bloggers.

Shelby Church Net Worth: Shelby Church with a friend. Credit: Instagram@shelbychurch
Shelby Church with a friend. Credit: Instagram@shelbychurch

Shelby Church Accomplishments

Apart from YouTube, Church has also made a name for herself in traditional outlets. She has graced the cover of different beauty, entertainment, and tech magazines.  

Shelby Church’s most popular video on YouTube is

Shelby Church Quotes

“I feel like it’s easier to just have your own channel because we share a lot of stuff already.”

 “Like growing up, we’d always have to be the ones that like would share everything.”

 “Ther lady just looked at Monica & I and goes “sisters? Or mother-daughter?.”

Similar Net Worth and Income Articles:

Shelby Church Biography

Legal NameShelby Church
Net Worth$350,000
Source of WealthYouTube, Sponsorships
Date of Birth10th February 1995
Place of BirthWashington, US
Height170.7 cm, 5 feet 6 inches
Weight121 Pounds , 55 kg
Marital StatusSingle
Names of ChildrenN/A

Frequently Asked Questions About Shelby Church

How old is Shelby Church?

Shelby Church turned 27 years old in 2022.

What makes Shelby Church popular?

Shelby Church is popular for beauty and lifestyle videos. Her target audience is teenage girls.

Who are Shelby Church’s Competitors?

Shelby Church’s main competitors include other YouTubers who post beauty tips. These include social media influencers such as Mariand Castrejon, Yuya, James Charles, jefreestra, and NikkieTutorials.

Are Shelby and Monica Church identical twins?

Shelby and Monica Church are twins.


[1]. Shelby Church YouTube channel statistics on Social Blade.

[2]. Estimated income from ad monetization on YouTube.

[3].  YouTubers estimated income through sponsorship

Photo of author
Our Editor-in-Cheif works as a strategist at a Fortune 500 financial institution. He brings depth into our content with 10+ years of experience in managing businesses and evaluating deals. He loves the combination of boring business concepts and interesting pop culture snippets. This site is run by a team from major financial hubs in New York, Hong Kong, and London. Find out more about us.

Leave a Comment