Here is a quick look at the popular German car manufacturer Volkswagen’s net worth and income sources.
Volkswagen has an estimated net worth of $100 billion. The automaker earns income from sales of automobiles all over the world. Here we will take a look at the different income sources of the iconic brand.
Volkswagen is a famous automobile brand headquartered in Wolfsburg, Lower Saxony in Germany. The company was established on 28th May 1937. [1] Today the company’s biggest market is Europe where it is the largest automaker company. It manufactures light commercial vehicles and passenger cars.
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Volkswagen Net Worth: ~$100b
VWAGYVolkswagen AG’s market cap as of this writing is about USD $100 billion. It’s stock price is hovering around $22.3 per share with a 5% yield.
Volkswagen Income Sources
Volkswagen’s main source of income is the sales of passenger and commercial cars. The company also makes money through YouTube ad monetization and offering financial services. The estimated income sources of the company are listed below.
- Vehicle sales (~$224 billion in FY2021)
- Financial Services (~$53 billion in FY2021)
- Youtube Channel ($22,900 and $366,500 per month)
Income Source 1: Car Sales
Volkswagen’s main source of income is car sales. The company sells commercial and passenger cars. It also manufactures vehicles of other brands including Porsche, Audi, Skoda, Scania, and Bentley.
The company’s automotive division sales revenue in 2021 was about €206 billion ($224 billion).
Income Source 2: Financial Services division
Volkswagen also earns income from the Financial Services division. The latest annual reports show that the company’s revenue from financial services was €49 billion ($53.3 billion) in 2021.
Income Source 3: Others/ YouTube
Volkswagen earns between $22,900 and $366,500 per month through ad monetization, according to the social blade. [1]
Volkswagen created a self-titled YouTube channel on 23rd March 2007. The company mostly uploads promotional videos of its vehicles.
The official YouTube channel of the company has over 282,000 subscribers. The videos uploaded by the company have attracted over 80 million views.
The following table shows statistics of the channel including total subscribers, video views, and estimated net earnings.
| YouTube Account Name | Subscribers | Total Views | Est. Net Earnings* |
| Volkswagen | 282,000 | 80.17 million | $240,150 to $400,850 |
*Note: YouTube pays between $3 and $5 for every 1000 video views to content creators. So, Volkswagen estimated income from YouTube ad monetization is between $240,150 and $400,850.
Volkswagen Company History & Recent Developments
Volkswagen Company has a dark past as it was started by the Nazi Party now-defunct Deutsche Arbeitsfront (German Labor Front). Adolf Hitler ordered the production of a ‘people’s car’ that could be affordable to the average German. He wanted the company to manufacture cars that could transport a family of five at 62 mph (100 km/h).
The chief designer of Auto Union Erwin Komenda designed the first car –VW Type 82 which was similar in design to the VW Beetle. But soon World War II started and the company focused on manufacturing military vehicles.
After the war, the Volkswagen factory was managed by the British Army. The factory produced 1000 passenger and commercial vehicles a month by 1946. Due to production issues, the British offered the company to the US carmaker Ford for free. But the company’s president Henry Ford II, grandson of Henry Ford, rejected the offer.
The British left management of Volkswagen in 1948. It was subsequently formed as a trust owned by the State of Lower Saxony and the West German government.
Passenger Vehicle Production
Volkswagen introduced its first sedan in 1949. A year later it launched Volkswagen Type 2 which is more popularly known as the Beetle van.
In 1953, the company introduced a convertible sedan called the Volkswagen Cabriolet. The company manufactured its first sports car the VW Karmann Ghia in 1955. The same year Volkswagen of America was formed to promote its cars in the US. In addition, it had built its first overseas plant on a 32-acre land in Golden Mile in Canada.
Promotional advertising campaigns in the 1960s resulted in record sales of Volkswagen vehicles. The Beetle became the influential car of the company with 16 million sales by 1973. It broke the record of Ford Model T for product sales.
Over the years, Volkswagen introduced many popular cars such as the VW Notchback Type 3, Squareback Type III, Passat, Polo, and Golf. Today Volkswagen is by far the best selling car in Europe. The company is now focusing on electric vehicles (EVs). It announced goals of EVs comprising up to 25 percent of yearly sales by 2025.
Volkswagen Accomplishments
Volkswagen has long been the top-selling car brand in Europe. It is the company’s biggest market and the German brand far outsold Toyota and Peugeot with 1.08 million sales in 2021. [4]
Volkswagen Controversy
Volkswagen was caught in an emissions cheating scandal in 2015. The company was ordered to recall about 482,000 diesel vehicles for installing fraudulent software to cheat emission tests in the US. [5] The affected cars included VW Jetta, Beetle, Passat, Golf, and VW manufactured Audi A3.
Volkswagen later admitted that around 11 million cars worldwide were fitted with fraudulent software. The aftermath of the scandal was the company’s first quarterly loss in 15 years. The company has since paid nearly $20 billion in fines and legal settlements. [6]
Volkswagen’s most popular YouTube video is
The T-Roc: A perfect day to hit the waves | Volkswagen
Best Volkswagen Quotes
“Das Autos.”
“If only everything in life was as reliable as a Volkswagen.”
“Volkswagen Golf. One of the greatest pleasures you can have.”
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Volkswagen Company Facts
| Legal Name | Volkswagen Group |
| Net Worth | $600 billion |
| Corporate Headquarters | Wolfsburg, Germany |
| Source of Wealth | Automobiles, Financial Services |
| Date of Incorporation | 28th May 1937 |
| Place of Incorporation | Wolfsburg, Germany |
| Founder | Deutsche Arbeitsfront (German Labor Front) |
| Number of Employees | 665,000+ |
Frequently Asked Questions About Volkswagen
What does Volkswagen mean in Germany?
Volk and Wagen are German terms that translate to ‘people’ and ‘wagon respectively. So, Volkswagen means ‘people’s wagon.
Which is the best car in Volkswagen?
The best selling car manufactured by the company is Volkswagen Golf. The car has sold 30 million since 1974.[7]
Is Volkswagen a good brand car?
The 2021 Consumer Reports state that Volkswagen brand reliability is below par.[8] The brand was ranked in 24th position with 36 points. It is ranked below other German carmakers including Mercedes Benz and Audi.
What is the slogan of Volkswagen?
The old slogan of Volkswagen seen in ads since 2007 was Das Autos or ‘the car’. It was changed to simply Volkswagen in 2016. The new slogan reflects humility on part of the company after it was embroiled in an emission cheating scandal.[9]
References
[1]. Volkswagen history
[2]. Social Blade profile of Volkswagen YouTube channel
[3]. Volkswagen 2021 annual report
[4]. Volkswagen is the best-selling car in Europe
[5]. About the Volkswagen emissions scandal
[6]. Volkswagen fines and legal settlements
