American-Russian Brothers Vlad and Niki Net Worth

Here is Vlad and Niki net worth at a glance.

Vlad Vashketov and Nikita Vashketov are two Russian brothers who star in videos on the Vlad and Niki Youtube channel. The pair’s parents have started over a dozen Youtube channels featuring their sons. The Vlad and Niki fan base primarily consist of toddlers and young children who find their toy unboxing videos and sketches entertaining.

Vlad and Niki’s popularity has skyrocketed over the years. Their channel is currently among the most subscribed Youtube channels on the platform. Let’s examine how the brothers earn income.

Vlad and Niki’s total net worth is estimated at around $240 million, according to several reputable online sources. This figure seemed unbelievably high to me at first until I studied more about their monthly views, their niche, commercial partnership, and other things going for them.

Read on.

Vlad and Niki Net Worth: Vlad and Niki have one of the most popular Youtube channels on the platform. Credit: GlobalNewswire
Vlad and Niki have one of the most popular Youtube channels on the platform. Credit: GlobalNewswire

Vlad and Niki Income Sources

Vlad and Niki earn money from numerous sources. They earn from Youtube videos. The pair also get income from sponsors. Lastly, Vlad and Niki earn money from merchandise sales.

So how much do Vlad and Niki earn? The pair’s income sources are summarized below:

  • Youtube Videos  ($3,390,000 and $5,650,000+ per month) 
  • Sponsorships (Income not known) 
  • Merchandise Sales (Income not known)

Income Source 1: Youtube

Vlad and Niki’s main income source is Youtube. The pair’s parents have created a whopping 21 Youtube channels in 18 languages. They started the main Vlad and Niki channel on 23rd April 2018 [1]. This channel features toy unboxing videos, skits, and vlogs.

The Youtube channel Vlad and Niki channel has over 80.4 million subscribers and over 61.8 billion views. This averages to around 1.13 billion views per month. Assuming Youtube pays channel owners $3 to $5 per 1000 views, the Vlad and Niki channel could be pulling in $3,390,000 and $5,650,000 per month

Information on the other Vlad and Niki channels is difficult to locate as there are many fake and unaffiliated channels named after the brothers on Youtube [2].

Vlad and Niki Net Worth: Vlad and Niki make family-friendly content. Credit: Youtube
Vlad and Niki make family-friendly content. Credit: Youtube

Income Source 2: Sponsorships

Vlad and Niki’s fame has earned them numerous sponsors. Many of these are toy companies such as Hot Wheels [3], Paw Patrol [4], and Superhero Surprise Egg [5]. The pair’s parents haven’t publicly disclosed how much they earn from these sponsors. This makes it challenging to calculate exactly how much money they make from this income source and how it contributes to their estimated net worth.

Income Source 3: Merchandise

Vlad and Niki also sell their own merchandise online [6]. This includes t-shirts, hoodies, and coloring books. The pair’s parents haven’t disclosed sales figures for this merchandise. This makes it difficult to calculate their earnings from this income source.

Vlad and Niki Net Worth: Vlad and Niki’s parents often star in their sons’ videos. Credit: Youtube
Vlad and Niki’s parents often star in their sons’ videos. Credit: Youtube

Vlad and Niki Bio/Early Life

Vladislav Vashketov was born on 26th February 2013, and Nikita Vashketov was born on 4th June 2015. The pair’s parents are Christian Sergey Vashketov and Victoria Vashketov, and they work full-time producing the brothers’ videos.

The Vladi and Niki Youtube channel feature the pair unboxing toys, playing with them, singing nursery rhymes, and documenting their travels to exciting places. Christian Vashketov quit his primary job as a salesman to become a Youtube producer and help his sons create Youtube videos.

This bold move proved to be a wise one as the Youtube channel Vlad and Nikki grew to become the 10th most subscribed channel on the platform. The pair’s Youtube content is family-friendly and became popular with parents of young children fairly quickly.

Vlad and Niki’s parents began opening multiple Youtube channels, following the main channel’s popularity. They have translated videos into different languages with the help of other production companies. 

Vlad and Niki’s content will likely continue to grow in popularity with time. This is because their videos are often at the top of recommendation lists on Youtube Kids. Parents are also comfortable letting their watch such content freely due to their family-friendly nature.

Vlad and Niki Net Worth: Vlad and Nikki’s most popular content features them playing with toys. Credit: Youtube
Vlad and Nikki’s most popular content features them playing with toys. Credit: Youtube

Vlad and Niki Accomplishments

Vlad and Niki won a Shorty Award in the Youtube Partnership category in 2021 [8]. 

Vlad and Niki Controversies

Vlad and Niki have not caused any controversies during their swift rise to fame. They make family-friendly content that is considered inoffensive.


Vlad and Niki’s most popular video is 


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Vlad and Niki Biography

Legal NameVladislav VashketovNikita Vashketov
Net Worth$240 millionShared
Source of WealthYouTube Advertising Revenue, Sponsorships, Merchandise SalesSame
Date of Birth26th February 20134th June 2015
Place of BirthMiami, Florida, USASame
GenderMaleMale
HeightN/AN/A
WeightN/AN/A
ReligionChristianitySame
Marital StatusSingleSingle
PartnerN/AN/A
ChildrenN/AN/A
Names of ChildrenN/AN/A
NationalityAmericanAmerican

Frequently Asked Questions About Vlad and Niki

Why is Vlad and Niki’s net worth so remarkable?

The pair of brothers managed to amass a net worth of over $200 million after being alive for less than a decade. 

How many people are in Vlad and Niki?

Vlad and Niki videos usually feature the brothers and their mother.

Are Niki Vlad the most popular kids Youtube channel?

Vlad and Niki have the most popular kids Youtube channel on the platform. The Niki monster trucks video alone has over 94 million views [8].

References

[1]. Vlad and Niki Youtube channel

[2]. Fake and unaffiliated channels

[3]. Hot Wheels Sponsorship

[4]. Paw Patrol Sponsorship

[5]. Superhero Surprise Egg Sponsorship

[6]. Vlad and Niki merchandise

[7]. Shorty Awards win

[8]. Monster Trucks video


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Author
Shane
Our Editor-in-Cheif works as a strategist at a Fortune 500 financial institution. He brings depth into our content with 10+ years of experience in managing businesses and evaluating deals. He loves the combination of boring business concepts and interesting pop culture snippets. This site is run by a team from major financial hubs in New York, Hong Kong, and London. Find out more about us.

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