Nikita Dragun Net Worth and Income Sources

Want to know what Nikita Dragun net worth is?

Nikita Dragun has an estimated net worth of ~$3 million according to various sources.[1]. 

Nikita Dragun is an American YouTuber and CEO who has established a Beauty Products empire. She is a transwoman who has established a large following on YouTube and Instagram through her beauty vlogs and by vlogging her journey. 

She created her own beauty brand called Dragun Beauty at the age of 24 and is now fully committed to it. 

Nikita Dragun Net Worth: Nikita Dragun modeling on her Instagram. Credit: Instagram @nikitadragun
Nikita Dragun Net Worth: Nikita Dragun modeling on her Instagram.
Credit: Instagram @nikitadragun

How Much Money Does Nikita Dragun Make? 

Nikita Dragun makes up to $20,200 every year from her YouTube channel according to Social Blade[2]. However, this is not the lion’s share of her income.

She is now the CEO of Dragun Beauty, her own beauty brand and makes millions every year from the sales of her products. 

Nikita Dragun Net Worth: Nikita Dragun taking a selfie. Credit: Instagram @nikitadragun
Nikita Dragun Net Worth: Nikita Dragun taking a selfie.
Credit: Instagram @nikitadragun

How Does Nikita Dragun Make Money?

Nikita Dragun used to be a full time YouTuber, but she now makes her living as CEO of Dragun Beauty, a beauty products brand that is centered on trans beauty and identity. 

We haven’t included any fee she might make from appearing on TV shows. 

She made an appearance on an episode of The Real Housewives of Beverly Hills in 2019. She has also starred in Kim Petras’ music videos “Heart to Break” and “Malibu” (At Home Edition), Qveen Herby’s “That Bih,” Dimitri Vegas & Like Mike, Best Friend’s Ass, Paris Hilton, “F*** It Up,” and Iggy Azalea and Kash Doll’s “F*** It Up.”

From 2018 to 2019, she starred as The Troublemaker on the television series Escape the Night.

Nikita Dragun earns more than $ 45,000 every month and more than $500,000 per year. 

Modeling, commercials, brand endorsements, and paid promotions are just a few of her sources of income.

Nikita Dragun Net Worth: Nikita Dragun modeling for a photoshoot. Credit: Instagram @nikitadragun
Nikita Dragun Net Worth: Nikita Dragun modeling for a photoshoot.
Credit: Instagram @nikitadragun

Income Source 1: YouTube Advertising Revenue

According to Social Blade, Nikita Dragun earns up to $20,200 from her YouTube channel every year[2]. Her earnings from her YouTube content include ad revenue as well as sponsorships and brand deals. Here we will focus on her earnings from ad revenue. 

The 24-year-old trans YouTuber has been on a variety of shows throughout the years. Her participation on The Real Housewives of Beverly Hills was one of her most noteworthy.

Nikita Dragun-YouTube ChannelSubscribersViewsEst. Earnings (Maximum)
Main Channel-Nikita Dragun [3] 3.6 million239,498,947$20,200
Nikita Dragun Net Worth: Nikita Dragun with her goddaughter and niece. Credit: Instagram @nikitadragun
Nikita Dragun Net Worth: Nikita Dragun with her goddaughter and niece. Credit: Instagram @nikitadragun

The most popular video on Nikita Dragun’s channel is titled: ASMR WITH NIKITA DRAGUN:

 


Income Source 2: CEO of Dragun Beauty

In 2019, Nikita Dragun founded the makeup line, Dragun Beauty[4]. She mainly marketed to the transgender community and the mainstream market. Her products are all cruelty-free and vegan in nature. This is one of the reasons that she launched her brand independently. 

She sold out of every product on launch day within 24 hours[5]. While the success of her brand is phenomenal, it is not known how much she earned in total sales. 

The pink Corvette that Nikita Dragun owns, which is her favorite car, is also estimated to cost around $67,495 and is one of her most prized possessions.

So, while we can’t be sure about her income-earning figure, most analysts agree the figure of $3 Million net worth of Nikita.

Nikita Dragun Net Worth: Nikita Dragun celebrating the launch of her company Dragun Beauty. Credit: @nikitadragun
Nikita Dragun Net Worth: Nikita Dragun celebrating the launch of her company Dragun Beauty. Credit: @nikitadragun

Nikita Dragun’ Personal Life and Career

Nikita Nguyen was born in Belgium on January 31st, 1996. She attended high school in Virginia, and went on to graduate from the Fashion Institute of Design and Merchandising[6]. She obtained a business degree and described herself as “very Hannah Montana” at the time. 

During this time, Nikita Dragun started her YouTube channel in 2013. It was two years later in 2015 that she came out as a transgender woman[7]. 

Nikita is also a successful entrepreneur who has her own cosmetics makeup line, “Dragun Beauty.” She is also well-known for her role in the hit online series Escape the Night. Nikita was also recognized for playing a well-known character in the television series.

Her channel grew to over 3.6 million subscribers, but her main following grew to 9.1 million followers on Instagram[8]. On TikTok, her brand is even bigger at 14.4 million followers[9]. 

She began to get offers from brands regularly and in 2019, she created her own brand, Dragun Beauty[10]. She credited her journey as a transgender woman to building her brand and its products. 

In March of 2020, she starred in her own Snapchat docuseries called “Nikita Unfiltered”[11]. This followed her as she searched for love, “a different path” in her career. 

She has also starred in several music videos by other artists including Kim Petras, Iggy Azalea, Bebe Rexha, and Qveen Herby[12][13][14]. 


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Nikita Dragun Biography 

Legal Name/Birth NameNikita Nguyen
Net Worth$1 million
PseudonymsN/A
Source of WealthBeauty Vlogger, Beauty Products, Dragun Beauty, Entrepreneurship
Date of BirthJanuary 31, 1996 (age 26)
Place of Birth Belgium
Nationality American
GenderTranswoman
Height165 cm (5 ft, 5 in)
Weight55 kg 
ReligionN/A
EthnicityVietnamese-Mexican
Marital StatusSingle
Partner/WifeN/A
ChildrenN/A
Names of ChildrenN/A

Frequently Asked Questions About Nikita Dragun 

Is Nikita Dragun a Woman or a Man? 

She is a transwoman. She came out in 2015.   

Did Nikita Dragun Get Plastic Surgery? 

Yes. She admitted to a plastic surgery addiction in 2018. She has had multiple surgeries including 4 nose jobs[15].  

Who Are Nikita Dragun’s Parents?

Nikita Dragun’s parents are Allegrah Nguyen Capri and Taliah Nguyen Marriott[16].

Sources

[1] https://www.forbes.com/sites/tomward/2019/04/17/nikita-dragun-is-transforming-the-face-of-beauty/

[2] https://socialblade.com/youtube/user/nycdragun

[3] https://www.youtube.com/channel/UCNBvzAJI3N92Sgl0guRxSxQ

[4] https://www.forbes.com/sites/lelalondon/2020/10/26/nikita-dragun-on-trans-makeup-entrepreneurship-and-pride/?sh=6f5fc3791df9

[5] https://stylecaster.com/beauty/dragun-beauty-face-palette/

[6] https://fidm.edu/en/majors/beauty+marketing+product+development/experience/bios/nikita+dragun

[7] https://www.youtube.com/watch?v=rAGa30fm8y4

[8] https://www.instagram.com/nikitadragun/?hl=en

[9] https://socialblade.com/tiktok/user/nikitadragun

[10] https://dragunbeauty.com/

[11] https://story.snapchat.com/p/f2828360-c1a9-4605-9dbe-e65c80f319c2

[12] https://www.youtube.com/watch?v=mmueMtkO8mo

[13] https://www.youtube.com/watch?v=y-3unYek7XA

[14] https://www.youtube.com/watch?v=PznMpRASjAg

[15] https://www.popbuzz.com/internet/youtubers/nikita-dragun/surgery/

[16] https://www.wiki.ng/en/wiki/nikita-dragun-biography-age-parents-and-transgender


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Shane
Our Editor-in-Cheif works as a strategist at a Fortune 500 financial institution. He brings depth into our content with 10+ years of experience in managing businesses and evaluating deals. He loves the combination of boring business concepts and interesting pop culture snippets. This site is run by a team from major financial hubs in New York, Hong Kong, and London. Find out more about us.

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