Shoe Cleaning Product Boot Buddy Startup Net Worth 

Here is a quick look at Boot Buddy Net Worth, an innovative portable device that lets you clean your shoes in a matter of minutes. 

The core principle of Dragon’s Den is providing entrepreneurs with a level playing field. They will get a Dragon’s backing so long as they have an idea with a market, a minimum viable product, and a motivated founder. 

Boot Buddy had all the makings of a successful viral product and had a young, charismatic founder, Arminder Dhillon, bootstrapping it from the ground up. 

Boot Buddy Net Worth : Man using Boot Buddy close up. Credit: Instagram@bootbudy
Man using Boot Buddy close up. Credit: Instagram@bootbudy

The pitch was simple – Boot Buddy is an all-in-one solution to cleaning shoes and boots. Equipped with a cleaning brush, scraper, and a water tank, the product is not a gimmick. 

Boot Buddy net worth is said to be over £300k / ~USD 380k according to Insider Growth – but their campaign has gone viral since the article was first published and their net worth may have increased since [1]. 

15 years later, the product is still going strong with growing sales and interests from buyers. Let’s take a look at the main sources of income for Boot Buddy. 

Boot Buddy Net Worth: £300k / ~USD 380k

Boot Buddy Income Sources

Boot Buddy worked its way up from a startup to a highly profitable business. Today, it has several sources of income, including dropshipping, an official online store, and Amazon sales. Let’s summarize their major sources of income below. 

Boot Buddy Net Worth : Man using Boot Buddy product variation called Sizzle Buddy. Credit: Instagram@bootbudy
Man using Boot Buddy product variation called Sizzle Buddy. Credit: Instagram@bootbudy
  • Dropshipping (numerous websites and entrepreneurs) 
  • Sales from the official website 
  • Amazon sales

Income Source 1: Dropshipping 

Boot Buddy generates a lot of sales from Dropshipping as hundreds of entrepreneurs compete to sell the products on their online stores. 

The sales figures from dropshipping are not known to anyone outside of the dropshippers and Boot Buddy employees. Online stores that feature Boot Buddy products include Amazon, Carousell, and AliExpress. There may be countless other mom-and-pop stores that sell the products.                                            

Income Source 2: Official Online Store

Boot Buddy Net Worth : Person holding up Boot Buddy. Credit: Instagram@bootbudy
Person holding up Boot Buddy. Credit: Instagram@bootbudy

Boot Buddy maintains its official website at bootbuddy.com. The online store allows interested buyers to purchase products directly from Boot Buddy. This ensures that the product is original and unused. The website is equipped with online reviews to establish social proof. 

Over the years, Boot Buddy has released several iterations of its products in different packages. Their most basic shoe care set starts at £14.99. The sales figures from the website are not known.  

Income Source 3: Amazon sales 

Boot Buddy Net Worth : Athlete posing next to Boot Buddy. Credit: Instagram@bootbudy
Athlete posing next to Boot Buddy. Credit: Instagram@bootbudy

Like millions of other startups, Boot Buddy supplements leads and sales by featuring products on Amazon. Although we don’t know the exact sales figures, their Amazon store has over 8,600 ratings at the time of writing. This means that they have made at least 8,600 sales. 

Given that most online users do not leave reviews, it is safe to assume that true sales figures may be much higher. If we were to assume that the total units sold are 20,000 at a cost of £15, then Boot Buddy may have generated £300,000 from Amazon sales alone. Keep in mind that Amazon takes a cut of every item sold – this can range from 6% to 45%. 

Boot Buddy Early Years 

Boot Buddy Net Worth : Man using Boot Buddy to clean his boots. Credit: Instagram@bootbudy
Man using Boot Buddy to clean his boots. Credit: Instagram@bootbudy

Founder and owner Arminder Dhillon took to Dragon’s Den in 2016. Arminder was only 15 years old and became the youngest person to win an investment on Dragon’s Den for his ingenious idea. Arminder Singh Dhillon had been working on his idea since he was only 11. 

His pitch was met by great interest by Peter Jones, Touker Suleyman, and Deborah Meaden[2]. All three dragons threw their weight behind the product and signed a deal with Arminder. 

One of the backers for Dragons Den is Peter Jones, who is the founder of Peter Jones Enterprise Academy, which runs educational programs throughout the country. The organization is backed by the Peter Jones Foundation. 

Deborah Meaden, an important backer for Boot Buddy became a success with her ceramics import company which she launched at the age of 19. She then joined her father’s business as a managing director. 

Deborah has invested more than £3.7 million in several businesses including Boot Buddy, Marxman, and Yee Kwan Ice Cream. As a dragon, is a full-time investor with a wide portfolio including Good Bubble, Gripit Innovative plasterboard fixings, Fox Brothers, and Merchant Fox. 

Boot Buddy Business

Boot Buddy was designed with the goal of simplifying the arduous task of cleaning dirty shoes. The company succeeded by pairing a water tank, brush, and scraper in a single compact product. Founder Arminder hopes that one day his brand would become a household name in the UK and around the world for cleaning dirty footwear. 

Arminder got the idea for Boot Buddy with his own experiences during football training. He realized that shoe cleaning could become more simple by combining a water bottle, plastic knife, and brush. This was the earliest version of Boot Buddy and garnered the support of his parents. 

Boot Buddy Controversy/Criticism 

Boot Buddy has mostly steered clear of any controversy since first airing on Dragon’s Den. The company has continued to do phenomenally well by selling its products to eager buyers. 

Although buyers have found the product to be useful, they have raised a few concerns based on various reviews that can be summed up as follows: 

  • Poor delivery times [4]
  • Filling the product full of water can make it heavy 
  • The product may be too overpriced compared to other shoe cleaning devices [5]

You can check out Boot Buddy’s product demonstration here:


Boot Buddy Quotes

“Perfect for on-the-go cleaning”


Similar Net Worth and Income Articles:


Boot Buddy Background 

Legal NameBoot Buddy Ltd. 
Net Worth£300,000 
Source of WealthOnline store, Amazon, and dropshipping 
Date of Birth2016
Place of BirthUnited Kingdom
Product Price £15
Size ‎300 ml (Pack of 1)
Weight‎170 g
Product Dimensions ‎30 x 10 x 25 cm; 170 Grams

Frequently Asked Questions Boot Buddy

What is Boot Buddy net worth?

Boot Buddy net worth is estimated at around £300,000.  More data can be found at Companies House. 

Who Invented Boot Buddy?

Boot Buddy was invented by Arminder Singh Dhillon. 

How Does Boot Buddy Work? 

Boot Buddy comes with a water tank, a brush, and a scraper. 

What is the Peter Jones Enterprise Academy? 

Peter Jones Enterprise Academy is an educational establishment that offers programs at a number of schools and colleges in the UK. He runs a Schools Initiative with the Tycoon Enterprises Foundation. 

References

[1]https://insidergrowth.com/boot-buddy-net-worth-2021-what-happened-after-dragons-den/

[2]https://www.deborahmeaden.com/investment/boot-buddy – Boot Buddy’s page on Deborah’s website. 

[3] https://www.peterjones.com/portfolio/boot-buddy/ – Boot Buddy’s page on Peter Jones’ website. 

[4] https://www.voucherarea.com/blog/why-you-should-choice-boot-buddy/ – Boot buddy review

[5] https://www.footy-boots.com/the-boot-buddy-42174/ – Boot buddy pros and cons 


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Shane
Our Editor-in-Cheif works as a strategist at a Fortune 500 financial institution. He brings depth into our content with 10+ years of experience in managing businesses and evaluating deals. He loves the combination of boring business concepts and interesting pop culture snippets. This site is run by a team from major financial hubs in New York, Hong Kong, and London. Find out more about us.

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